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Markterschließung für die VR China
Zomer, Marc-Oliver - 1998
Persistent link: https://www.econbiz.de/10000648825
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Global standardization versus localization : a case study and a model
Ghemawat, Pankaj - In: The global market : developing a strategy to manage …, (pp. 115-145). 2004
Persistent link: https://www.econbiz.de/10002120120
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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K. - 2006 - Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
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Wettbewerbsstrategie und regionale Reichweite : Internationalisierung mittelständischer Maschinenbauunternehmen
Lehnen, Marc - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001658265
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Global marketing : foreign entry, local marketing & global management
Johansson, Johny K. - 2003 - 3. ed
Persistent link: https://www.econbiz.de/10001664024
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International business
McDonald, Frank; Burton, Fred N. - 2002
Persistent link: https://www.econbiz.de/10001639756