The article analyses various aspects pertaining to international marketing. In this regard the potential market entry … marketing planning tools such as PESTEL to identify the focal company’s potential and opportunity that lies in the market. In …

prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … promotion methods) at the enterprise level as a factor of marketing capability. The analyzed sample consists of observations …

4 Strategy development in international markets -- part Part II Decisions in international marketing -- chapter 5 … Information for international marketing decisions -- chapter 6 Market selection and market portfolio -- chapter 7 Operation modes … in international markets -- chapter 8 Partners in international marketing -- chapter 9 Standardisation and adaptation of …