Tourism business executives should discover critical ways to create a memorable experience by appealing to consumers' multi-sensory organs emotionally and rationally. From this point of view determining the most successful multi-sensory brand experience concept, which the customers find most...

This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects...

At the beginning of the 21st century, events tourism witnessed an impressive development in a series of countries due to the increase of the spare time and of the people’s income, to the cheaper and more diversified world transport, especially the air transport and due to the emergence of new...