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Antecedents and consequences of stress in retailing : environmental expectations and promoter scoring

Lucia-Palacios, Laura; Pérez-López, Raúl; … - In: International Journal of Retail & Distribution Management 49 (2020) 5, pp. 616-635

Purpose: The aim of this paper is to examine the effects of the disconfirmation of expectations of crowding and mall accessibility, on stress and two marketing outcomes, satisfaction and promoter scoring. Design/methodology/approach: Data were obtained through two face-to-face surveys from mall...

Persistent link: https://www.econbiz.de/10012412190

Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi-case study

Cambra-Fierro, Jesús; Hart, Susan; Polo-Redondo, Yolanda; … - In: Quality & Quantity: International Journal of Methodology 46 (2012) 3, pp. 855-871

Persistent link: https://www.econbiz.de/10010993141

International diffusion of a new tool: the case of Electronic Data Interchange (EDI) in the retailing sector

Jimenez-Martinez, Julio; Polo-Redondo, Yolanda - In: Research Policy 26 (1998) 7-8, pp. 811-827

Persistent link: https://www.econbiz.de/10005372227

A dynamic analysis of intrafirm diffusion: the ATMs

Fuentelsaz, Lucio; Gomez, Jaime; Polo, Yolanda - Departament d'Empresa, Facultat d'Economia i Empresa - 2000

Persistent link: https://www.econbiz.de/10005342013

Relacion entre nivel de servicio y tipos de interés

Garcia, Nieves; Polo, Yolanda; Urquizu, Pilar - In: Estudios empresariales : revista cuatrimestral (1998) 96, pp. 34-45

Persistent link: https://www.econbiz.de/10006153253

Strategic groups analysis (SGA) as a tool for strategic marketing

Flavián, Carlos; Polo, Yolanda - In: European journal of marketing : EJM 33 (1999) 5-6, pp. 548-569

Persistent link: https://www.econbiz.de/10006096786

Key variables in the EDI adoption by retail firms

Jiménez-Martinez, Julio; Polo-Redondo, Yolanda - In: Technovation : the international journal of … 21 (2001) 6, pp. 385-394

Persistent link: https://www.econbiz.de/10006833726

REFEREED PAPERS - Kalman filtering as a tool to study the technological substitution in the telecommunications sector - The authors examine the validity of using Kalman filtering i...

Jiménez, Julio; Polo, Yolanda - In: Technovation : the international journal of … 19 (1999) 12, pp. 735-746

Persistent link: https://www.econbiz.de/10006840669

Influence of Franchisors' Competitive Strategies on Network Size: The Impact of Entry Timing Decision

Bordonaba-Juste, Victoria; Lucia-Palacios, Laura; … - In: Journal of marketing channels : ... distribution … 17 (2010) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10008352677

A relational approach of the supply function: an extension to the new ventures phenomenon in the small and medium enterprise (SME) context

Cambra-Fierro, Jesus; Polo-Redondo, Yolanda - In: Journal of strategic marketing 17 (2009) 5, pp. 411-432

Persistent link: https://www.econbiz.de/10008328407