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Strategic alliancing in computerized business systems

Littler, Dale - In: Technovation : the international journal of … 11 (1991) 8, pp. 457-473

Persistent link: https://www.econbiz.de/10001115498

Success factors for collaborative product development: A study of suppliers of information and communication technology

Bruce, Margaret; Leverick, Fiona; Littler, Dale; … - In: R & D management 25 (1995) 1, pp. 33-44

Persistent link: https://www.econbiz.de/10006634365

Using Information Technology Effectively: A Study of Marketing Installations

Leverick, Fiona; Littler, Dale; Bruce, Margaret; … - In: Journal of marketing management : MM 14 (1998) 8, pp. 927-962

Persistent link: https://www.econbiz.de/10006990871

Collaboration in new technology based product markets

Littler, Dale; Leverick, Fiona; Wilson, Dominic - In: International journal of technology management : IJTM 15 (1998) 1-2, pp. 139-159

Persistent link: https://www.econbiz.de/10006994630

Using Information Technology Effectively: A Study of Marketing Installations

Leverick, Fiona; Littler, Dale; Bruce, Margaret; … - In: Journal of marketing management : MM 19980, pp. 927-962

Persistent link: https://www.econbiz.de/10007019382

The role of IT in the reshaping of marketing

Leverick, Fiona; Littler, Dale; Wilson, Dominic; Bruce, … - In: Journal of Marketing Practice: Applied Marketing Science 3 (1997) 2, pp. 87-106

There would appear to be a view in common currency that IT is revolutionizing marketing, offering the possibilities of enhanced operational efficiency, the facilitation of the development of innovative products and services as well as the potential for reconfiguring marketing in the...

Persistent link: https://www.econbiz.de/10014889318