Dubé, Jean-Pierre H.; Hitsch, Günter J.; Chintagunta, … - In: Marketing Science 29 (2010) 2, pp. 216-249
This paper develops a framework for measuring “tipping”—the increase in a firm's market share dominance caused by indirect network effects. Our measure compares the expected concentration in a market to the hypothetical expected concentration that would arise in the absence of indirect...