Purpose This paper aims to examine the complexity of attribute configurations affecting tourism decisions related to peer-to-peer accommodation and the sharing economy in destinations affected by recession. Design/methodology/approach Based on chaos and complexity theories this non-parametric...

Purpose – The purpose of this paper is to propose that the choice of marketing tactics is influenced by the company's external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, when marketing and the environment are viewed through a...

There is an increasing awareness of the potential of nonlinear modeling in regional science, which can partly be explained by the recognition of the limitations of conventional equilibrium models in complex situationsand partly by the easy availability and accessibility of sophisticated...

The aim of the article is to show that organization’s potential can be differently described as only by results. The proposals concern using both the category of balance or unbalance and the concept of the chaos edge for describing organization’s potential. The paper takes a closer look at...

Purpose – The purpose of this article is to present an alternative theory to why publicly‐traded physician practice management companies in the US were popular and successful for a limited number of years and then essentially self‐destructed. Design/methodology/approach – The short...

Purpose – The paper sets out to provide a better understanding of the interfaces between second‐order change initiation by the “initiator” and the organizational contexts. It is an individual level study, and hence involves the dynamics experienced by the “initiator”. The type of...

Purpose This study aims to develop the first Theory of Technological Response and Progress in Chaos (TRPC) and examine the case of technological development during the COVID-19 pandemic. The research objectives of this study were to: identify the key technologies that act as a response mechanism...

Purpose – This paper sets out to apply chaos theory to the prediction of stock returns using Greek and Turkish stock index data. The aim of the analysis is to empirically show whether the markets have informational efficiency, in a comparative perspective. Design/methodology/approach – The...

This article explores how complexity theory can help marketers to understand a market and to operate within it. Essentially, it argues that complexity theory has the potential to provide both global and some local explanations of markets and is complementary to local theories like relationship...

Purpose – The purpose of this article is to expand the base of supply chain knowledge by applying chaos theory principles to selected supply chain functions. Design/methodology/approach – Researchers borrow chaos theory from the natural sciences, provide a basic explanation, and then examine...