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The equivalence of bundling and advance sales

Alexandrov, Alexei; Bedre-Defolie, Özlem - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 259-272

Persistent link: https://www.econbiz.de/10010358780

Pure components versus pure bundling in a marketing channel

Girju, Marina; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of retailing 89 (2013) 4, pp. 423-437

Persistent link: https://www.econbiz.de/10010226427

On the optimality of pure bundling for a monopolist

Menicucci, Domenico; Hurkens, Sjaak; Jeon, Doh-Shin - 2014

Persistent link: https://www.econbiz.de/10010375395

The axiomatic approach to the problem of sharing the revenue from bundled pricing

Bergantiños, Gustavo; Moreno-Ternero, Juan D. - 2014

Persistent link: https://www.econbiz.de/10010385123

Mixed bundling of two independently valued goods

Bhargava, Hemant K. - In: Management science : journal of the Institute for … 59 (2013) 9, pp. 2170-2185

Persistent link: https://www.econbiz.de/10010195573

Bundling and joint marketing by rival firms

Jeitschko, Thomas D.; Jung, Yeonjei; Kim, Jaesoo - 2014

We study joint marketing arrangements by competing firms who engage in price discrimination between consumers who patronize only one firm (single purchasing) and those who purchase from both competitors (bundle purchasers). Two types of joint marketing are considered. Firms either commit to a...