Purpose – To investigate the degree to which products, images, and activities associated with a popular culture supports and sustains brands associated with that culture, with particular reference to global Japanese brands. Design/methodology/approach – A questionnaire‐based survey of 638...

In order to operate effectively in an environment of borderless markets, standard products and globalization marketing global multinational corporations have to function under a corporate philosophy which can sustain such concepts. In support of globalization theory, suggests that a holistic...

Suggests that as the global economy becomes more entrenched and the importance of internationalization becomes self evident to US businesses, the number of contacts with foreign agents will escalate. Explores whether it be by buying or selling, the end result often is cross‐cultural...

Japanese General Trading Companies or sogo shoshas have been instrumental in the phenomenal Japanese economic miracle of the last 40 years. In 1982, the USA passed the Export Trading Company Act to home grow its own sogo shoshas ; to date the Act has been ineffective ‐ yet the need remains....