promotions on Fair Trade coffee purchases …

The study has been conducted to investigate students’ behavior in choosing a coffee shop around the University of Leeds … coffee shop on the Leeds University campus. This study will also assess the differences between British and International … analyzed by using descriptive statistics, independent sample t-test, and multiple regressions. The researcher has used coffee …

, employee empowerment, and market innovation-on consumer behavior and business growth within the Thai coffee industry … collected from patrons of Thai coffee shops. Structural equation modeling was utilized to dissect the direct and indirect … delineating the integral role of market engagement strategies in the coffee sector, particularly within the Thai context. It …