Customer experience in coffee stores : a multidisciplinary neuromarketing approach
Gaia Rancati, Thi Thu Thao Nguyen, Danae Fowler, Maurizio Mauri, Carsten D. Schultz
| Year of publication: |
2024
|
|---|---|
| Authors: | Rancati, Gaia ; Nguyen, Thao ; Fowler, Danae ; Mauri, Maurizio ; Schultz, Carsten D. |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 1, p. 243-259
|
| Subject: | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kaffee | Coffee | Kaffeeanbau | Coffee farming | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2184 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014468186