Temporary price reductions (sales) are common for many goods and naturally result in large increase in the quantity sold. We explore whether the data support the hypothesis that these increases are, at least partly, due to dynamic consumer behavior: at low prices consumers stockpile for future...

Temporary price reductions (sales) are common for many goods and naturally result in large increase in the quantity sold. We explore whether the data support the hypothesis that these increases are, at least partly, due to dynamic consumer behavior: at low prices consumers stockpile for future...

Temporary price reductions (sales) are quite common for many goods and usually result in an increase in the quantity sold. We explore whether the data support the hypothesis that these increases are, at least partly, due to dynamic consumer behavior: at low prices consumers stockpile for future...

Grundlagen zu Preis-Promotions -- Erkenntnisse zu Referenzeffekten von Preis-Promotions -- Hypothesen zu Referenzeffekten von Multi-Item-Promotions -- Vorgehensweise der empirischen Studie -- Modellierung der Referenzeffekte von Multi-Item-Promotions -- Befunde zu Referenzeffekten von...