An empirical study on the influence of clearance sales shopping characteristics on store satisfaction and loyalty
Year of publication: |
2013
|
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Authors: | Hemalatha, M. ; Narayanan, A. G. V. ; Sridevi, P. ; Jayakumar, G. S. D. S. |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 6.2013, 2, p. 207-226
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Sonderangebot | Special offers | Beziehungsmarketing | Relationship marketing |
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Referenzeffekte von Multi-Item-Promotions
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