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"Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal … what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to … demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step …
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The importance of knowledge and skills in meeting new challenges in production and distribution is particularly evident in today’s market, which is characterized by a saturation of products and strong competition. To be successful in the market, companies must stand out and be creative and...
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