Revolution in sales : the impact of social media and related technology on the selling environment
Greg W. Marshall, William C. Moncrief, John M. Rudd, and Nick Lee
| Year of publication: |
2012
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|---|---|
| Authors: | Marshall, Greg W. ; Moncrief, William C. ; Rudd, John M. ; Lee, Nick |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 32.2012, 3, p. 349-363
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| Subject: | Verkauf | Selling | Social Web | Social web | Innovationsdiffusion | Innovation diffusion | IT-gestütztes Marketing | Computer-assisted marketing | Internetnutzung | Internet usage | Verkaufspersonal | Salespeople | Vergleich | Comparison | Großbritannien | United Kingdom | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009579253