Purpose Existing studies suggest the importance of research related to values and goals and their impacts on consumer involvement. However, cross-cultural examination of values and goals in the context of sport is scarce. To broaden our understanding of the cultural impact of values and goals on...

Purpose The purpose of this paper is to examine the relationship between growth in social media engagement, as defined by annual percentage increase in Facebook Likes and Twitter Followers, of US college athletics departments and outcome metrics of attendance and ticket revenue....

Purpose – The purpose of this exploratory consumer research study was to examine demographic and behavioral characteristics and motivations of wine travelers on the recently established Iowa Wine Trail in rural Northeast Iowa. An array of data on visitor lifestyles, interests, attitudes and...

Purpose Millennials have an interest in luxury and premium products across all types of goods, but little is known about how this translates into their preferences for wine. In general, Millennials are spending less per bottle on wine than older generations, but what are the characteristics of...

Based on a survey of manufacturing firms, with a questionnaire based on issues identified repeatedly in earlier studies, this paper details the most important information systems issues for a sample of US manufacturing firms. The top four issues were found to be data resources, competitive...

The study of US and Indian managers has been undertaken in response to the continuous increase in global activity in the area of purchasing. This study is a step in the direction of fulfilling the information requirements of purchasing managers around the globe. Based on the statistical...

A survey of small businesses in Kentucky was conducted in the area of total quality management. The objective of the research was to determine the level of effort of small manufacturing firms in quality management and the degree to which their managers are currently guided by the TQM model as...