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Yuan, Kathy; Lu, Zheng; Zhu, Qiaoqiao - In: Journal of empirical finance 13 (2006) 1, pp. 1-23

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Nanda, Vikram; Wang, Z. Jay; Lu, Zheng - In: Journal of financial intermediation 18 (2009) 3, pp. 329-361

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Zheng, Lu; Huang, Qunhui; Tie, Lu; Weifu, Zhou - In: The Chinese economy 40 (2007) 1, pp. 6-30

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Nohel, Tom; Wang, Z. Jay; Lu, Zheng - In: The review of financial studies 23 (2010) 6, pp. 2342-2373

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Kim, Kihan; Cheong, Yunjae; Zheng, Lu - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 527-553

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Deuskar, Prachi; Pollet, Joshua M.; Wang, Z. Jay; Lu, Zheng - In: The review of financial studies 24 (2011) 9, pp. 3008-3024

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Zheng, Lu; Phelps, Joseph E. - In: Advertising theory, (pp. 255-268). 2012

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