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446
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441
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410
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399
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394
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391
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385
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364
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357
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355
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341
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336
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332
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332
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330
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325
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322
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318
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318
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310
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308
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306
Tirole, Jean
305
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299
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294
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293
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285
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283
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278
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271
Marjit, Sugata
268
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268
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2,217
Discussion paper series / IZA
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Europäische Hochschulschriften / 5
2,159
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1,969
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Games and economic behavior
1,863
CESifo Working Paper
1,859
Economic theory : official journal of the Society for the Advancement of Economic Theory
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The economic journal : the journal of the Royal Economic Society
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SpringerLink / Bücher
1,787
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Economic modelling
1,670
Discussion paper / Center for Economic Research, Tilburg University
1,657
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1,645
CESifo Working Paper Series
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1,531
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,515
Management science : journal of the Institute for Operations Research and the Management Sciences
1,501
IZA Discussion Paper
1,490
Journal of monetary economics
1,435
Public choice
1,393
Journal of banking & finance
1,384
IMF working papers
1,383
International economic review
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RePEc
492
OLC EcoSci
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BASE
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51
Neuere Optionen der Werbeetatplanung
Steffenhagen, Hartwig
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 331-353)
.
2006
Persistent link: https://www.econbiz.de/10003416005
Saved in:
52
Die Beobachtung als Instrument der Werbewirkungsmessung
Mayerhofer, Wolfgang
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 465-486)
.
2006
Persistent link: https://www.econbiz.de/10003416116
Saved in:
53
Emotions, advertising and consumer choice
Hansen, Flemming
;
Christensen, Sverre Riis
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003463424
Saved in:
54
Verknüpfung von Medienresonanzanalyse und PR-Controlling : der gewichtete Werbeäquivalenzwert und der Amorti-sationsfaktor als Ergebniskennzahlen einer Balanced Scorecard für Kommu...
Weber, Volker
- In:
Medienanalyse : Methoden, Ergebnisse, Grenzen
,
(pp. 93-102)
.
2007
Persistent link: https://www.econbiz.de/10003423778
Saved in:
55
Werbung/Marketing und Kommunikation
Felser, Georg
-
2007
Persistent link: https://www.econbiz.de/10003427116
Saved in:
56
Die Beeinflussung des Konsumenten durch Absatzwege
Weinberg, Peter
;
Diehl, Sandra
-
2007
Persistent link: https://www.econbiz.de/10003427119
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57
Wirtschaftsberichterstattung : Inhalte, Rezeption und Wirkungen
Brosius, Hans-Bernd
;
Koschel, Friederike
-
2007
Persistent link: https://www.econbiz.de/10003427126
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58
Kundenbindung im Bekleidungshandel : Konzeptualisierung und Prüfung eines Wirkungsmodells
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 71-87)
.
2007
Persistent link: https://www.econbiz.de/10003468072
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59
Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung
Allexi, Katia
;
Franz, Robert
;
Helnerus, Klaus
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 345-370)
.
2007
Persistent link: https://www.econbiz.de/10003468234
Saved in:
60
Advertising and endogenous exit in a differentiated duopoly
Mantovani, Andrea
;
Mion, Giordano
- In:
Recherches économiques de Louvain
72
(
2006
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10003375467
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