Purpose – The purpose of this paper is to explore managers’ perspectives on and practices of internal crisis communication in multicultural environments. Design/methodology/approach – After a review of relevant literature on crisis, culture and internal communication to define the...

Purpose – The purpose of this paper is to explore the practices and outlooks of public relations (PR) and corporate communication practitioners in six countries of South East Asia, through the eyes of practitioners themselves. Design/methodology/approach – The paper draws on the findings of...

Purpose How to effectively manage information flow continues presenting challenges for effective responsive strategies in communication, reflecting the magnitude and impact of a data-driven and strategy-oriented market environment globally. Therefore, the purpose of this paper is to discover how...

Highlights the opinion that the importance of national culture in cross‐cultural management is diminishing, suggesting that the world is moving towards a single, global management culture that is basically Western and, more specifically, American. Attempts to test this hypothesis by examining...

A review of the literature reveals that global strategy is characterized by diverse perspectives and lack of a unified theory. Identifies gaps in the literature as the contributors to its current state: lack of integration of the diverse perspectives and domination by the industrial organization...

Most studies of the effect of country‐of‐origin on consumer evaluation of products are based on static models, even though it is recognized that country image changes over time. The purpose of this paper is to suggest a normative model of country‐of‐origin as a dynamic process.