investigate the moderating effect of gender on the relations between proposed antecedents and multifaceted job satisfaction. The … predict any facets of job satisfaction. Gender differences only played a part in satisfaction with customers. All other …

of small shopkeepers, gender confrontation in the workforce and head/branch office antagonisms.  …

Social and demographic changes are putting pressures on traditional gender roles in the house‐hold. Reports on the role …

Purpose The purpose of this paper is to examine gender differences in store loyalty and how those differences evolve … interpreted differently for men and women. Loyalty programmes may want to adapt their approach, to incorporate gender differences …

different evaluations depending on the consumer's gender orientation. Design/methodology/approach – A pre‐test identifies … consumers' gender orientation. Findings – The results show that hedonic atmospheres lead to higher quality perception, higher … propositions further. Originality/value – The results suggest that perceptions of store atmospheres are moderated by gender …

intentions, and hedonic shopping than men. However, is it possible to reduce the effects of gender on shopping behaviour? The … purpose of this paper is to explore how the interaction between gender and emotions affects consumers’ shopping behaviour … outcomes. Design/methodology/approach – Two studies show the effects of gender and emotions on shopping behaviour outcomes …

consumer characteristics (i.e. gender and utilitarian orientation) moderate the OGB website-quality-PU relationship. Design …

outcomes could be decreased by broader-scope trust. Further, an interaction effect linked to gender was observed. Originality …

-brand loyalty. The study also tests whether gender moderates this influence. Design/methodology/approach – In all, 429 responses …. Findings – Empirical results confirm the impact of e-tail brand experience on e-brand trust and e-brand loyalty. Gender was … the phenomenon of brand experience in context of online retail while considering gender as moderator highlights the …