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Building models for marketing...
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Marketing
29
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16
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14
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10
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English
115
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55
Dutch
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Leeflang, Peter
110
Leeflang, Peter S. H.
36
Leeflang, P. S. H.
17
Wittink, Dick R.
16
Wieringa, Jaap E.
15
Verhoef, Peter C.
11
Bijmolt, Tammo H. A.
9
Reuyl, Jan C.
9
Gensler, Sonja
7
Koerts, J.
7
Leeflang, Pieter S. H.
7
Doorn, Jenny van
6
Naert, Philippe A.
6
Andrews, Rick L.
5
Currim, Imran S.
5
Heerde, Harald J. van
5
Helmig, Bernd
5
Huber, Jan-Alexander
5
Natter, Martin
5
Skiera, Bernd
5
Foekens, Eijte W.
4
Nijkamp, Willem G.
4
Wedel, Michel
4
Baker, William
3
Dekimpe, Marnik G.
3
Huizingh, Eelko
3
Osinga, Ernst C.
3
Pauwels, Koen H.
3
Ruiz Conde, Enar
3
Zhang, Sha
3
Alsem, Karel Jan
2
Beukenkamp, P. A.
2
Boonstra, Anne
2
Deleersnyder, Barbara
2
Fase, Martin
2
Fischer, Marc
2
Franses, Hans
2
Grinstein, Amir
2
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2
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2
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Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
8
Maandblad voor accountancy en bedrijfseconomie : MAB
6
European journal of marketing : EJM
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Applied economics
4
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
4
International series in quantitative marketing
4
Journal of marketing
4
MSI reports : working paper series
4
Marketing : journal of research and management
4
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
4
Journal of marketing management : MM
3
Schmalenbach Business Review (sbr)
3
Schmalenbach business review : sbr
3
European Journal of Operational Research
2
European management journal
2
Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memoradum
2
Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum
2
International Journal of Forecasting
2
International Series in Quantitative Marketing
2
International journal of business and emerging markets : IJBEM
2
International journal of forecasting
2
Journal of Business & Economic Statistics
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Marketing Letters
2
Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen
2
SpringerLink / Bücher
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Working Paper
2
Applied Economics
1
De Economist
1
ERIM report series research in management
1
Economisch statistische berichten : ESB
1
Erasmus University, Econometric Institute, Report
1
Esomar congress
1
European Journal of Marketing
1
European journal of marketing
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ECONIS (ZBW)
123
OLC EcoSci
22
RePEc
19
USB Cologne (EcoSocSci)
7
Other ZBW resources
1
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1
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
Saved in:
2
Paving the way for "distinguished marketing"
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 76-88
Persistent link: https://www.econbiz.de/10009238553
Saved in:
3
Modeling competitive responsiveness
Leeflang, Peter
- In:
Handbook of marketing decision models
,
(pp. 211-251)
.
2008
Persistent link: https://www.econbiz.de/10003755270
Saved in:
4
Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]
Leeflang, Peter
-
2011
Persistent link: https://www.econbiz.de/10009262056
Saved in:
5
Modeling competitive reaction effects
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
Saved in:
6
Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1992
Persistent link: https://www.econbiz.de/10000834438
Saved in:
7
Sprinter-type macro-flow models
Nijkamp, Willem G.
;
Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
Saved in:
8
Classification, specification and preliminary tests. - 1985. - 110, 40 S. : graph. Darst. - Literaturverz. S. 109 - 110
Nijkamp, Willem G.
Persistent link: https://www.econbiz.de/10000724813
Saved in:
9
Comparing scanner data with traditional store audit data
Foekens, Eijte W.
;
Leeflang, Peter
-
1991
Persistent link: https://www.econbiz.de/10000811282
Saved in:
10
Diagnostic competitive reactions using (aggregated) scanner data
Leeflang, Peter
;
Wittink, Dick R.
-
1990
Persistent link: https://www.econbiz.de/10000783166
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