Building models for marketing decisions
by Peter S. H. Leeflang ...
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Leeflang, Peter (contributor) |
| Publisher: |
Boston [u.a.] : Kluwer Academic Publishers |
| Subject: | Marketing | Theorie | Theory | Entscheidungstheorie | Modellierung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 645 S. graph. Darst. 25 cm |
|---|---|
| Series: | International series in quantitative marketing : ISQM. - Boston, Mass. [u.a.] : Kluwer, ISSN 0923-6716, ZDB-ID 1106888-7. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 579 - 615 |
| ISBN: | 0-7923-7813-X ; 0-7923-7772-9 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001446367