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New product development
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Griffin, Abbie
132
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13
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12
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9
Langerak, Fred
9
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8
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8
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5
Lin, Hsing-Er
5
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4
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4
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3
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
48
The journal of product innovation management : an international publication of the Product Development & Management Association
18
Report / Marketing Science Institute
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
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OLC EcoSci
72
ECONIS (ZBW)
62
RePEc
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5
USB Cologne (EcoSocSci)
3
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81
In search of generic launch strategies for new products
Hulting, Erik J.
;
Griffin, Abbie
;
Robben, Henry S.J.
; …
- In:
International journal of research in marketing : IJRM ; …
15
(
1998
)
3
,
pp. 269
Persistent link: https://www.econbiz.de/10006199589
Saved in:
82
The Effect of Project and Process Characteristics on Product Development Cycle Time
Griffin, Abbie
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10006675259
Saved in:
83
The Voice of the Customer
Griffin, Abbie
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10006949314
Saved in:
84
The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
Zahay, Debra
;
Peltier, James
;
Schultz, Don E.
;
Griffin, …
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10006504449
Saved in:
85
Marketing strategy selection, marketing metrics, and firm performance
Zahay, Debra
;
Griffin, Abbie
- In:
The journal of business & industrial marketing
25
(
2010
)
2
,
pp. 84-94
Persistent link: https://www.econbiz.de/10008373941
Saved in:
86
Innovation politics: how serial innovators gain organisational acceptance for breakthrough new products
Price, Raymond L.
;
Griffin, Abbie
;
Vojak, Bruce A.
; …
- In:
International journal of technology marketing : IJTMkt
4
(
2009
)
2
,
pp. 165-184
Persistent link: https://www.econbiz.de/10008269449
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87
PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study
Barczak, Gloria
;
Griffin, Abbie
;
Kahn, Kennethb
- In:
The journal of product innovation management : an …
26
(
2009
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10008161377
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88
Voices from the Field: How Exceptional Electronic Industrial Innovators Innovate
Griffin, Abbie
;
Price, Raymondl
;
Maloney, Matthewm
; …
- In:
The journal of product innovation management : an …
26
(
2009
)
2
,
pp. 222-240
Persistent link: https://www.econbiz.de/10008169952
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89
Reputation for Product Innovation: Its Impact on Consumers
Langerak, Fred
;
Griffin, Abbie
;
Hultink, ErikJan
- In:
The journal of product innovation management : an …
27
(
2010
)
3
,
pp. 321-336
Persistent link: https://www.econbiz.de/10008397013
Saved in:
90
In Search of the Classics: A Study of the Impact of JPIM Papers from 1984 to 2003
Biemans, Wim
;
Griffin, Abbie
;
Moenaert, Rudy
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 461-485
Persistent link: https://www.econbiz.de/10008410053
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