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Managing customer relationships: the technology adoption life cycle
Moore, Geoffrey A. - In: Managing customer relationships : a strategic framework, (pp. 489-497). 2004
Persistent link: https://www.econbiz.de/10002185499
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Dealing with Darwin : how great companies innovate at every phase of their evolution
Moore, Geoffrey A. - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10003095421
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Crossing the chasm : marketing and selling technology products to mainstream customers
Moore, Geoffrey A. - 1991 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004126353
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Das Tornado-Phänomen : die Erfolgsstrategien des Silicon Valley und was Sie daraus lernen können
Moore, Geoffrey A. - 1996
Persistent link: https://www.econbiz.de/10004315904
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Crossing the chasm : marketing and selling high-tech products to mainstream customers
Moore, Geoffrey A. - 2000 - Rev. ed., [Nachdr.]
Persistent link: https://www.econbiz.de/10004596124
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Crossing the chasm : [marketing and selling technology products to mainstream customers]
Moore, Geoffrey A. - 1998 - reprint
Persistent link: https://www.econbiz.de/10004377650
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Living on the fault line : managing for shareholder value in any economy
Moore, Geoffrey A. - 2002 - 1. ed., rev. ed.
Persistent link: https://www.econbiz.de/10004765457
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Escape velocity : free your company's future from the pull of the past
Moore, Geoffrey A. - 2011
Persistent link: https://www.econbiz.de/10013467832
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Dealing with Darwin : how great companies innovate at every phase of their evolution
Moore, Geoffrey A. - 2005
Persistent link: https://www.econbiz.de/10004863368
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Provozieren Sie Ihre Kunden
Lay, Philip; Hewlin, Todd; Moore, Geoffrey A. - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 4, pp. 20-30
Persistent link: https://www.econbiz.de/10003822118