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Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sesé, F. … - In: Journal of service research : JSR 21 (2018) 2, pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
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The effects of relationship length on customer profitability after a service recovery
Béal, Mathieu; Sabadie, William; Grégoire, Yany - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 293-305
Persistent link: https://www.econbiz.de/10012144812
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3D printing : enabling customer-centricity in the supply chain
Martinelli, Elisa Martina; Christopher, Martin - In: International journal of value chain management : IJVCM 10 (2019) 2, pp. 87-106
Persistent link: https://www.econbiz.de/10012060355
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Digital project driven supply chains : a new paradigm
Bhattacharya, Sanjay; Chatterjee, Arup - In: Supply chain management 27 (2022) 2, pp. 283-294
Persistent link: https://www.econbiz.de/10013162860
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Does IT alignment between supply chain partners enhance customer value creation? : an empirical investigation
Kim, Daekwan; Cavusgil, S. Tamer; Cavusgil, Erin - In: Industrial marketing management : the international … 42 (2013) 6, pp. 880-889
Persistent link: https://www.econbiz.de/10010211258
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Customer integration and customer value : contingency roles of innovation capabilities and supply chain network complexity
Fianko, Alexander Otchere; Essuman, Dominic; Boso, Nathaniel - In: Supply chain management 28 (2023) 2, pp. 385-404
Persistent link: https://www.econbiz.de/10014286690
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Determinanten des Cross-Selling-Potenzials in der Gebrauchsgüterindustrie : eine theoretische und kausalanalytische Studie
Keppler, Thomas - 2006
Persistent link: https://www.econbiz.de/10013429909
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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030