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Television audience satisfaction : antecedents and consequences
Lu, Xiaoling; Lo, Hing-Po - In: Journal of advertising research 47 (2007) 3, pp. 354-363
Persistent link: https://www.econbiz.de/10003611076
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Word of mouth and the viewing of television programs
Romaniuk, Jenni - In: Journal of advertising research 47 (2007) 4, pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
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How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.; Agrusa, Jerome - In: International business and economics research journal 6 (2007) 10, pp. 61-74
Persistent link: https://www.econbiz.de/10003671438
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American idol : should it be a singing contest or a popularity contest?
Amegashie, J. Atsu (contributor) - 2007
Persistent link: https://www.econbiz.de/10003624676
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A features analysis of vertical integration on American television network websites
Menon, Siddhartha - In: Telematics and informatics : an interdisciplinary … 25 (2008) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10003680093
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Does ownership matter? : localism, content, and the Federal Communications Commission
Yanich, Danilo - In: The journal of media economics 23 (2010) 2, pp. 51-67
Persistent link: https://www.econbiz.de/10003983619
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The impact of fantasy sports on television viewership
Nesbit, Todd M.; King, Kerry A. - In: The journal of media economics 23 (2010) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10003983666
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American Idol : should it be a singing contest or a popularity contest?
Amegashie, J. Atsu - In: Journal of cultural economics 33 (2009) 4, pp. 265-277
Persistent link: https://www.econbiz.de/10003922034
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Glocal gender identities in market places of transition : MARIANISMO and the consumption of the telenoveloa Rebelde
Kjeldgaard, Dannie; Storgaad Nielsen, Kaj - In: Marketing theory 10 (2010) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10003964026
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Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507
Persistent link: https://www.econbiz.de/10009301331