This study was conducted to identify the impact of emotional advertising on consumer buying behavior. The research is limited to high involvement products specifically home appliance brands. It also aims to assess the most influential advertising appeal that impacts the buying decision of the...

With the introduction of Islamic Banking in many countries, researches are being done in order to evaluate what various reasons are leading towards growth of Islamic banking across the globe. The following research paper is based on a similar thought but with a different perspective. The purpose...

We study the causal effect of mortgage rate changes on consumer spending, debt repayment, and defaults during an expansionary and a contractionary monetary policy episode in Canada. Our identification takes advantage of the fact that the interest rates of short-term fixed-rate mortgages (the...

We investigate whether two heuristics, the peak-end rule and herding, lead to cognitive biases in the index of consumer sentiment published by the University of Michigan. Both affect respondents' assessment of changes in their financial position over the past year. Consistent with the peak-end...

The shift in the shopping behavior towards online shopping, in particular, has encouraged many organizations to launch e-store businesses. Trust is considered to be the most crucial factor for the success of e-shopping. Customer's trust has generally been identified in terms of beliefs and...

The cognitive-experiential state is the active participation in events or activities, leading to the accumulation of knowledge or skill. In this study, four components of Cognitive experiential state namely skills, challenges, telepresence and speed of interactivity are taken into consideration...

Past research in gift giving has largely treated asymmetries between the types of gifts givers give and the ones recipients prefer to receive as unintentional errors on the part of givers. In contrast, we show that givers sometimes intentionally bypass gifts that they know will bring the most...

This Article investigates how laypeople respond to consumer contracts that are formed as a result of fraud. Across four studies, we show that contrary to the prevailing wisdom in contract law scholarship, fine print is not simply white noise. Rather, it has a significant and detrimental effect...

India is a land of Villages. Villagers constitute major part of market base which is seldom realized by urban retailers. Over the past few years rural India has witnessed an increase in the buying power of consumers, accompanied by their desire to upgrade their standard of living. Major...

Concerns towards the environment, pollution, carbon emissions etc. are become serious issue of today's world (Polonsky et al., 2012). It is demanding a shift of consumers to use products which are safer to environment. Consumers' buying behaviours are based on various factors. This paper...