Autor (IT-Anwalt) den Leser durch die Untiefen von Domain-Recht, Online-Verträgen, Internet-Werbung, Datenschutz …Betreiber von Websites und Online-Shops sowie Internet-Händler, aber auch Web-Designer und Systemadministratoren können …, aber Betreiber von Websites und Online-Shops sowie Internet-Händler können damit ihre rechtlichen Risiken entscheidend …

We study the relationship between online reviews and advertising spending in the hotel industry. Combining a dataset of … TripAdvisor reviews with other datasets describing these hotels' advertising expenditures, we show, first, that online ratings … advertising than hotels with lower ratings. This suggests that hotels treat TripAdvisor ratings and advertising spending as …

This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights … into new advertising formats and how they work. Split into three sections: 'The Changing Advertising Universe …', 'Advertising in a Digital Connected World' and 'Hidden but Paid for: Branded Content' the book provides conceptual overviews …

"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher. …