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Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes

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Does innate consumer innovativeness relate to new product-service adoption behavior? The intervening role of social learning via vicarious innovativeness

Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75

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Dynamic strategic goal setting : theory and initial evidence

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The Impact of Voice and Justification on Students' Perceptions of Professors' Fairness

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Articles - But That's Not Fair! An Exploratory Study of Student Perceptions of Instructor Fairness

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The Relationship Between Waiting in a Service Queue and Evaluations of Service Quality: A Field Theory Perspective

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Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification

Bond, Edward U.; Houston, Mark B.; Tang, Yihui (Elina) - In: Industrial marketing management : the international … 37 (2008) 6, pp. 641-652

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Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification

Bond, Edward U.; Houston, Mark B.; Tang, Yihui (Elina) - In: Industrial marketing management : the international … 37 (2008) 6, pp. 641-653

Persistent link: https://www.econbiz.de/10008899392

Consumer job journeys

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Unpacking What a “Relationship” Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience

Blocker, Christopher P.; Houston, Mark B.; Flint, Daniel J. - In: Journal of Consumer Research 38 (2012) 5, pp. 886-886

Scholars apply the relationship metaphor as a default conceptual lens to understand commercial interactions. Yet whereas the relationship paradigm sheds light on how the socially embedded structure of these interactions impacts their outcomes, the relationship metaphor can also obscure scholarly...

Persistent link: https://www.econbiz.de/10010627658