1. Introduction -- 2. Understanding the bicycle as a product -- 3. Understanding the market through bicycle statistics -- 4. Marketing the bicycle -- 5. Twenty years of variety marketing in the Italian market: Cannondale 1998–2017 -- 6. Conclusion.

Over the last decade or so, business history – like many other disciplines – has had to come to terms with far-reaching innovations in scientific knowledge, communication and information, brought about by the arrival and rapid diffusion of the World Wide Web. These changes have had even...

Over the last decade or so, business history – like many other disciplines – has had to come to terms with far-reaching innovations in scientific knowledge, communication and information, brought about by the arrival and rapid diffusion of the World Wide Web. These changes have had even...