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Unterstützung von Push-Konzepten im E-Commerce durch Virtual Communities
Weiser, Bernd; Robra-Bissantz, Susanne; Schoberth, Thomas; … - 2003
Persistent link: https://www.econbiz.de/10001793762
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The electronic marketing mix
Robins, Fred - In: Innovation und Wettbewerb in der …, (pp. 227-238). 2000
Persistent link: https://www.econbiz.de/10001754651
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Advances in electronic marketing
Clarke, Irvine (contributor);  … - 2005
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic …
Persistent link: https://www.econbiz.de/10002479796
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Electronic customer care (ECC) : IT in der Anbieter-Kunden-Beziehung
Muther, Andreas - 1998
Persistent link: https://www.econbiz.de/10000674496
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Première partie - exposé de la situation générale, deuxième partie - études de cas
Gauthronet, Serge; Nathan, Frédéric - 1998
Persistent link: https://www.econbiz.de/10000679881
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Regulatory responses
Reidenberg, Joel R.; Schwartz, Paul M. - 1998
Persistent link: https://www.econbiz.de/10000679883
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E-marketing
Strauss, Judy; Frost, Raymond - 2009 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003747670
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Search Engine Marketing, Inc. : driving search traffic to your company's web site
Moran, Mike; Hunt, Bill - 2008 - 2. ed., 1. print.
Persistent link: https://www.econbiz.de/10003718879