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The relationship between demographic factors and parents? : perceptions of nutrition, physical activity and obesity ; implications for public policy & marketing communications
Hawkins, Jacinta; Arin, Kerim Peren; Rose, Lawrence Craig; … - 2008
Persistent link: https://www.econbiz.de/10003792323
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003792325
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Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan; Eagle, Lynne C.; Báez, Carlos - In: Young consumers : insight and ideas for responsible … 10 (2009) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10003843809
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Medicalization and marketing
Brennan, Ross; Eagle, Lynne C.; Rice, David - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10003955546
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Persuading young consumers to make healthy nutritional decisions
Brennan, Ross; Dahl, Stephan; Eagle, Lynne C. - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 635-655
Persistent link: https://www.econbiz.de/10008654293
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Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.; Morey, Yvette; Dahl, Stephan - In: Current insights and future trends : [extended versions …, (pp. 237-247). 2012
Persistent link: https://www.econbiz.de/10009748096
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Marketing communications
Eagle, Lynne C.; Dahl, Stephan; Czarnecka, Barbara; … - 2015
Persistent link: https://www.econbiz.de/10010400067
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Of a complex sensitivity in marketing ethics education
Brennan, Ross; Eagle, Lynne C.; Ellis, Nick; Higgins, … - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1165-1180
Persistent link: https://www.econbiz.de/10008810730
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Children, the medium and the message : parental perceptions of children directed advertising issues and regulation
De Bruin, Anne; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001530895
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Beyond children directed TV advertising violence, values and the electronic media environment
Eagle, Lynne C.; De Bruin, Anne; Bulmer, Sandy - 2000
Persistent link: https://www.econbiz.de/10001530896