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Saleem, Muhammad Abid; Eagle, Lynne; Yaseen, Asif; Low, … - In: Asia Pacific Journal of Marketing and Logistics 30 (2018) 4, pp. 867-888

Purpose: In the wake of growing environmental issues, active public and corporate interventions are inevitable to reduce the negative impact of human activities on global environments. Building on the Norm Activation Model and Value-Belief-Norm Theory, the purpose of this paper is to report on...

Persistent link: https://www.econbiz.de/10012065907

SME Stock Markets in Tropical Economies : Evolving Efficiency and Dual Long Memory

Nguyen, Trang; Chaiechi, Taha; Eagle, Lynne; Low, David - In: Economic Papers: A journal of applied economics and policy 39 (2019) 1, pp. 28-47

Persistent link: https://www.econbiz.de/10012086919

Determinants of eco-socially conscious consumer behavior toward alternative fuel vehicles

Saleem, Muhammad Abid; Eagle, Lynne; Low, David - In: Journal of Consumer Marketing 38 (2021) 2, pp. 211-228

Purpose: Climate change and global warming are acknowledged to be growing issues caused by emissions of greenhouse gases. Fuel-efficient or green cars offer a technological solution to reduce CO2 emissions from car exhaust. This study aims to draw on value–belief–norm (VBN) theory to...

Persistent link: https://www.econbiz.de/10012540650

Regulation of nutrition and health claims in advertising

Brennan, Ross; Czarnecka, Barbara; Dahl, Stephan; … - In: Journal of advertising research 48 (2008) 1, pp. 57-70

Persistent link: https://www.econbiz.de/10003688979

IMC, brand communications and corporate cultures : client/advertising agency coordination and cohesion

Eagle, Lynne; Kitchen, Phil - 1999

Persistent link: https://www.econbiz.de/10001373595

Brand equity and brand vulnerability: The impact of gray marketing-parallel importing on brand equity and values

Eagle, Lynne; Kitchen, Philip J.; Rose, Lawrence; … - In: European journal of marketing : EJM 37 (2003) 10, pp. 1332-1349

Persistent link: https://www.econbiz.de/10006083319

IMC, brand communications, and corporate cultures: Client-advertising agency co-ordination and cohesion

Eagle, Lynne; Kitchen, Phillp J. - In: European journal of marketing : EJM 34 (2000) 5-6, pp. 667-686

Persistent link: https://www.econbiz.de/10006094437

Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures

Eagle, Lynne; Rose, Lawrence C.; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460

Persistent link: https://www.econbiz.de/10006749758

Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium

Dens, Nathalie; Pelsmacker, Patrick De; Eagle, Lynne - In: Young consumers : insight and ideas for responsible … 8 (2007) 1, pp. 7-18

Persistent link: https://www.econbiz.de/10008270913

Beyond advertising: in-home promotion of "fast food"

Eagle, Lynne; Brennan, Ross - In: Young consumers : insight and ideas for responsible … 8 (2007) 4, pp. 278

Persistent link: https://www.econbiz.de/10008270926