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Integriertes Markenmanagement und kundengetriebenes category Management in Netzwerken der Konsumgüterdistribution
Ahlert, Dieter - 2000
Persistent link: https://www.econbiz.de/10001530502
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Management von Dienstleistungsbeziehungen : Kundenintegration in organisations- und netzwerktheoretischer Perspektive
Sydow, Jörg - 2000
Persistent link: https://www.econbiz.de/10001544842
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From relationship marketing to total relationship marketing and beyond
Gummesson, Evert - In: The journal of services marketing 31 (2017) 1, pp. 16-19
Persistent link: https://www.econbiz.de/10011615616
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Modelling and analysing of power in inter-organsational relationships
Driss, Essabbar; Zrkem, Maria; Zolghadri, Marc - In: International journal of value chain management : IJVCM 8 (2017) 3, pp. 207-218
Persistent link: https://www.econbiz.de/10011858299
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Management interkultureller Schnittstellen bei der Zusammenarbeit zwischen Zulieferern und ihren Global Accounts
Hermes, Anja - 2010
Persistent link: https://www.econbiz.de/10008986775
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Network pictures for managing key supplier relationships
Holmen, Elsebeth; Aune, Tina B.; Pedersen, Ann-Charlott - In: Industrial marketing management : the international … 42 (2013) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10009734953
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Strategic market relationships : from strategy to implementation
Donaldson, Bill; O'Toole, Tom - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10003401717