Strategic market relationships : from strategy to implementation
Bill Donaldson; Tom O'Toole
| Year of publication: |
2007 ; 2. ed.
|
|---|---|
| Authors: | Donaldson, Bill ; O'Toole, Tom |
| Publisher: |
Chichester [u.a.] : John Wiley |
| Subject: | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Unternehmenskooperation | Inter-firm cooperation | Unternehmensnetzwerk | Business network | Unternehmen | Netzwerk | Strategische Planung | Kundengruppenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 269 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word Includes bibliographical references (p. [249]-262) and index Formerly CIP |
| ISBN: | 0-470-02880-7 ; 978-0-470-02880-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003401717