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The examination of cultural values and social media usages in China
Xiao, Ge; Lee, HyeRyeon; Tessema, Kedir; Wang, Shaokang - In: Review of marketing science 19 (2021) 1, pp. 101-120
Persistent link: https://www.econbiz.de/10012656909
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Exploring the drivers of energetic seniors' social reengagement intention : evidence from China's Pearl River Delta region
Wei, Chiou-Fong; Yu, Jing; Ding, Gwo-Hau; Wei, Kai-Ting - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 275-291
Persistent link: https://www.econbiz.de/10013274600
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How a "China-made" label influences Chinese youth's product evaluation : the priming effect of patriotic and nationalistic news
Yu, Anqi; Yu, Shubin; Liu, Huaming - In: Journal of retailing and consumer services 66 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209639
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Development of materialistic values among children and adolescents
Chan, Kara - In: Young consumers : insight and ideas for responsible … 14 (2013) 3, pp. 244-257
Persistent link: https://www.econbiz.de/10010188076
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Selling to the urban Chinese in East Asia : do CSR and value orientation matter?
Ramasamy, Bala; Yeung, Matthew C. H.; Chen, Junsong - In: Journal of business research : JBR 66 (2013) 12, pp. 2485-2491
Persistent link: https://www.econbiz.de/10010211274
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Transforming visitors into members in online brand communities : evidence from China
Zhou, Zhimin; Wu, Jane Peihsun; Zhang, Qiyuan; Xu, Shen - In: Journal of business research : JBR 66 (2013) 12, pp. 2438-2443
Persistent link: https://www.econbiz.de/10010211316
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A comparison of Chinese consumers' intentions to purchase luxury fashion brands for self-use and for gifts
Chen, Jia; Kim, Soyoung - In: Journal of international consumer marketing 25 (2013) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10009737352
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Mood and social presence on consumer purchase behaviour in C2C E-commerce in Chinese culture
Zhang, Hanpeng; Lu, Yong; Shi, Xiaoli; Tang, Zongming; … - In: Electronic markets : the international journal on … 22 (2012) 3, pp. 143-154
Persistent link: https://www.econbiz.de/10009657261
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Assessing the psychometric properties of Hofstede's versus Schwartz's cultural values of Chinese customers
Zhang, Mengxia; Chebat, Jean-Charles; Zourrig, Haithem - In: Journal of international consumer marketing 24 (2012) 5, pp. 304-319
Persistent link: https://www.econbiz.de/10009778700
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Do all Chinese employees have the same cultural values? : an exploratory investigation on differences in Chinese cultural values among state-, privately-, and US-owned firms
Kim, Kitae; Yoon, Kwon; Cho, Bongsoon; Li, Longzhen; … - In: Personnel review : a professional journal reporting new … 45 (2016) 5, pp. 827-849
Persistent link: https://www.econbiz.de/10011589909