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This paper analyses the extent of inter-format retail competition between supermarkets, discounters and drugstores in … Germany, using data from the German market for diapers. We estimate a random coefficient logit model at the individual … finding contrasts with recent speculations by competition authorities that private label products may belong to a different …
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/methodology/approach: The authors investigate competition between private labels (PL) and national brands (NB) across online and offline retail … in 36 product categories. They analyse competition between these two types of brands by estimating the following … competition indicators: market share, loyalty and conquesting power (a measure of the ability of a brand to attract new customers …
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