Arce-Urriza, Marta; Cebollada, Javier - In: Management decision : MD 50 (2012) 10, pp. 1772-1789
/methodology/approach: The authors investigate competition between private labels (PL) and national brands (NB) across online and offline retail … in 36 product categories. They analyse competition between these two types of brands by estimating the following … competition indicators: market share, loyalty and conquesting power (a measure of the ability of a brand to attract new customers …