"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to … advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is … also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising …

Theorists have given strategic and political explanations to expect a relationship from advertising to CSR. Contrary to … this expectation, the nearly thirty studies that have tested the relationship from advertising to CSR have yielded evidence … panel study. The present findings, as well, suggest the absence of a strong, robust link from advertising to CSR. In a …