methods in a new meta-analysis of advertising effectiveness, using the largest database to date on business-to-consumer own … greatly reduces (more than sixfold) the meta-analytic overallestimate of advertising effectiveness relative to prior meta …, regions, data structures, and advertising medium employed. Foradvertising scholars and professionals, this study provides an …

interesting from both a theoretical and empirical point of view. The interrelationship of reader and advertising markets, high …

This book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by … the same editor. The leading magazine "Werben und Verkaufen" (Advertising and Selling) wrote in its review to that volume … the different cultural and legal conditions of advertising worldwide". (Issue 40/2001) The book covers Bulgaria, China …

. The Pacific Rim -- pt. 6. Global advertising regulation. …