Reducing Biases in Advertising Effectiveness Research : New Meta-Analytic Evidence
Year of publication: |
2022
|
---|---|
Authors: | Korkames, Joseph ; Stanley, T. D. ; Stremersch, S. |
Publisher: |
[S.l.] : SSRN |
Subject: | Meta-Analyse | Meta-analysis | Werbewirkung | Advertising effects | Werbung | Advertising | Welt | World |
Extent: | 1 Online-Ressource (87 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 5, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4293750 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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