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Global Advertising in a Cultural Context.
Milenkovic, Mirjana - 2009 - 1st ed.
advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing … Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising … advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members …
Persistent link: https://www.econbiz.de/10012688943
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Understanding fashion scandals
Vänskä, Annamari; Gurova, Olʹga - 2024
"All publicity is good publicity? Perhaps not. In recent years global fashion brands, including Burberry, Dior, Dolce & Gabbana and Prada, have struggled to shake off costly scandals. Campaigns have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism....
Persistent link: https://www.econbiz.de/10013192700
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Industrial advertising and publicity
Hart, Norman Arthur - 1978 - 2. ed
Persistent link: https://www.econbiz.de/10000558405
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Industrial publicity
Hart, Norman A. - 1971
Persistent link: https://www.econbiz.de/10002839605
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Die IVW : Aufgaben und Bedeutung
Wollemann, Horst - 1979
Persistent link: https://www.econbiz.de/10014419867
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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The management and regulation of marketing communications in Canada
Stidsen, Bent - In: Problems in Canadian marketing : [papers], (pp. 135-155). 1977
Persistent link: https://www.econbiz.de/10002861592
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Advertising's role in merger cases
Linder, B. J. - In: Journal of marketing 32 (1968) 4/1, pp. 40-44
Persistent link: https://www.econbiz.de/10002478410
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A socio-economic analysis of advertising
Callahan, Francis Xavier - 1972
Persistent link: https://www.econbiz.de/10001974896