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Spending time, spending money : passenger segmentation in an international airport
Freathy, Paul; O'Connell, Frank - In: The international review of retail, distribution and … 22 (2012) 4, pp. 397-416
Persistent link: https://www.econbiz.de/10009572792
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How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael; Decker, Reinhold - In: Journal of customer behaviour 10 (2011) 3, pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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New scanner data for brand marketers : how neuroscience can help better understand differences in brand preferences
Venkatraman, Vinod; Clithero, John A.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 143-153
Persistent link: https://www.econbiz.de/10009548884
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Retail store loyalty : a comparison of two customer segments
Yavas, Ugur; Babakus, Emin - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 477-492
Persistent link: https://www.econbiz.de/10009521982
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Market segmentation with respect to university students' clothing benefits sought : shopping orientation, clothing attribute evaluation, and brand repatronage
Park, Hyun-Hee; Sullivan, Pauline - In: International journal of retail & distribution management 37 (2009) 2/3, pp. 182-201
Persistent link: https://www.econbiz.de/10009522021
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"Green" segmentation : an application to the Portuguese consumer market
Paço, Arminda M. Finisterra do; Raposo, Mário - In: Marketing intelligence & planning 27 (2009) 3, pp. 364-379
Persistent link: https://www.econbiz.de/10009526363
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Exploring the online buying behavior of specialty food shoppers
Liang, Austin Rong-Da; Lim, Wai Mun - In: International journal of hospitality management 30 (2011) 4, pp. 855-865
Persistent link: https://www.econbiz.de/10009242121
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A multi-country study exploring relationships of lifestyles to ethnocentrism
Spillan, John E.; Kang, Zhixin; Barat, Somjit - In: Journal of transnational management : the official … 16 (2011) 2, pp. 62-83
Persistent link: https://www.econbiz.de/10009266823