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A theoretical framework for goal-based choice and for prescriptive analysis
Carlson, Kurt A.; Janiszewski, Chris A.; Keeney, Ralph L.; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 241-254
Persistent link: https://www.econbiz.de/10003774308
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Improving the generation of decision objectives
Bond, Samuel D.; Carlson, Kurt A.; Keeney, Ralph L. - In: Decision analysis : a journal of the Institute for … 7 (2010) 3, pp. 238-255
Persistent link: https://www.econbiz.de/10008663523
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A theorem for Bayesian group decisions
Keeney, Ralph L.; Nau, Robert F. - In: Journal of risk and uncertainty : JRU 43 (2011) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009266945
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Consumer misunderstanding of credit card use, payments, and debt : causes and solutions
Soll, Jack B.; Keeney, Ralph L.; Larrick, Richard P. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10009753891
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Generating objectives : can decision makers articulate what they want?
Bond, Samuel D.; Carlson, Kurt A.; Keeney, Ralph L. - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003709934
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Smart choices : a practical guide to making better decisions
Hammond, John S.; Keeney, Ralph L.; Raiffa, Howard - 1999
Persistent link: https://www.econbiz.de/10004378080
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Entscheidungsfindung: Vorsicht vor den Psycho-Fallen - Manager müssen ständig Entscheidungen treffen. Wenn sie falsch entscheiden, kann das natürlich viele Ursachen haben. Die Funk...
Hammond, John S.; Keeney, Ralph L.; Raiffa, Howard - In: Harvard-Business-Manager : das Wissen der Besten 21 (1999) 2, pp. 91-100
Persistent link: https://www.econbiz.de/10007059058
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EVEN SWAPS: A RATIONAL METHOD FOR MAKING TRADE-OFFS
Hammond, John S.; Keeney, Ralph L.; Raiffa, Howard - In: Harvard business review : HBR 76 (1998) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10005978451
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BEST OF HBR - The Hidden Traps in Decision Making - Making decisions is the most important job of any executive. But hidden flaws in the way our minds work can undermine even the m...
Hammond, John S.; Keeney, Ralph L.; Raiffa, Howard - In: Harvard business review : HBR (2006), pp. 118-127
Persistent link: https://www.econbiz.de/10005918493
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THINKING ABOUT ...- THE HIDDEN TRAPS IN DECISION MAKING
Hammond, John S.; Keeney, Ralph L.; Raiffa, Howard - In: Harvard business review : HBR 76 (1998) 5, pp. 47-60
Persistent link: https://www.econbiz.de/10005974481