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Optimal timing of TV commercials: symmetrical model
Kadlec, Tamáš - 2002
Persistent link: https://www.econbiz.de/10001743577
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Optimal Timing of TV Commercials : Symmetrical Model
Kadlec, Tomas - 2002
In this paper I study the behavior of free-good producers (TV broadcasters) on a market where every consumer (TV viewer) perpetually makes a decision whether to consume and which product (TV channel) to consume contingent on the attractiveness of the currently consumed product. Every producer...
Persistent link: https://www.econbiz.de/10014113943
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Optimal timing of TV commercials: symmetrical model
Kadlec, Tomáš - In: Prague economic papers : a bimonthly journal of … 11 (2002) 4, pp. 356-369
Persistent link: https://www.econbiz.de/10001721045
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Do Czech TV channels coordinate their commercial breaks?
Kadlec, Tomáš - 2002
Persistent link: https://www.econbiz.de/10001671826
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New formulations for the conflict resolution problem in the scheduling of television commercials
Giallombardo, Giovanni; Jiang, Houyuan; Miglionico, Giovanna - In: Operations research 64 (2016) 4, pp. 838-848
Persistent link: https://www.econbiz.de/10011538534
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Polychronicity and scheduling's role in reducing role stress and enhancing sales performance
Fournier, Christophe; Weeks, William A.; Blocker, … - In: The journal of personal selling & sales management : JPSSM 33 (2013) 2, pp. 197-210
Persistent link: https://www.econbiz.de/10009745298
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New reformulations for the conflict resolution problem in the scheduling of television commercials
Giallombardo, Giovanni; Jiang, Houyuan; Miglionico, Giovanna - 2015
Persistent link: https://www.econbiz.de/10011539913
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Price dispersion and legacy discounts in the national television advertising market
Hristakeva, Sylvia; Mortimer, Julie Holland - In: Marketing science 42 (2023) 6, pp. 1162-1183
Persistent link: https://www.econbiz.de/10014436780
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The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003732680