Using the food-related lifestyle model as a conceptual framework, one possible trend each is discussed for the following four components of food-related lifestyle: quality aspects, ways of shopping, cooking methods, and purchase motives. These trends refer to the increasing use of extrinsic cues...

In the more recent product development literature the interplay between R&D skills and competencies and market skills and competencies is seen as a major determinant of successful innovation. The study reported in this article was done in order to cast more light on these two constructs in an...

Consumers differ in their demands, and this may have implications for the type of supply chain governance that is most suitable for serving them. We present a segmentation of pork consumers in the EU based on their food-related lifestyles and demands for different pork products. We then present...

It is a common approach to explain choice option attractiveness by beliefs about the choice option. The means-end chain model is used to distinguish between various types of beliefs, depending on whether the belief links the choice option to attributes, consequences, or values related to the...

Research on consumer quality perception is reviewed using the Total Food Quality Model as a structuring device. The relationship between food safety and quality is addressed, and is discussed in the context of research on consumer risk perception. Quality and safety perception is linked to food...

Measurement bias in cross-cultural surveys can seriously threaten the validity of hypothesis tests. Direct comparisons of means depend on the assumption that differences in observed variables reflect differences in the underlying constructs, and not an additive bias that may be caused by...

The use of enzymes in food production has potential benefits for both food manufacturers and consumers. A central question is how consumers react to new ways of producing foods with enzymes. This study investigates the formation of consumer attitudes to different enzyme production methods in...

Purpose - The objective of this article is to conduct a case study of the Supermalt brand of malt beer, which has become the preferred beverage of Afro-Caribbean consumers in Brixton on a very limited marketing budget. Design/methodology/approach - The article uses the concepts of personal...

Das Buch präsentiert einen neuen Ansatz zur Analyse von Konsumentenverhalten. Im Zentrum steht der Begriff der kognitiven Struktur: die Gesamtheit von Erfahrungen, Wünschen und Kenntnissen eines Konsumenten in Bezug auf eine Produktklasse. Es wird ein Modell kognitiver Strukturen entwickelt...

to the Volume -- I: Economic Factors and Individual Satisfaction -- National Wealth and Individual Happiness -- Beliefs about Attainment of Life Satisfaction as Determinants of Preferences for Everyday Activities -- Need for Achievement and Entrepreneurial Activity in Small Firms -- The Kibbutz...