Similar Search Results

Price promotions : enablers or obstacles for brand-led innovation adoption : a double-hurdle approach

Kuntner, Tobias; Teichert, Thorsten - 2017

Innovative new products and a strong brand are essential assets to sustain and expand a company's competitive position in the marketplace. Separate research in the innovation and marketing field has found that marketing instruments, such as price promotions, can influence both new product...

Persistent link: https://www.econbiz.de/10011649023

WoM-Weiterempfehlungen als Marketinginstrument im Branchenvergleich

Teichert, Thorsten; Reckmann, Tobias; Müller-Grote, … - In: Der Betriebswirt : Management in Wissenschaft und Praxis 57 (2016) 3, pp. 25-29

Persistent link: https://www.econbiz.de/10011667625

Measures of implicit cognition for marketing research

Teichert, Thorsten; Graf, Alexander; Sajad Rezaei; … - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 48-76

Persistent link: https://www.econbiz.de/10012062395

Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions

Reckmann, Tobias; Teichert, Thorsten - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 50-66

Persistent link: https://www.econbiz.de/10012004777

The effect of ad smiles on consumer attitudes and intentions : influence of model gender and consumer gender

Trivedi, Rohit H.; Teichert, Thorsten - In: Journal of business research : JBR 99 (2019), pp. 197-205

Persistent link: https://www.econbiz.de/10012023600

The role of cocreation and dynamic capabilities in service provision and performance : a configurational study

Wilden, Ralf; Gudergan, Siegfried; Akaka, M. A.; … - In: Industrial marketing management : the international … 78 (2019), pp. 43-57

Persistent link: https://www.econbiz.de/10012026097

How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics

Teichert, Thorsten; Hardeck, Dirk; Liu, Yong; Trivedi, Rohit - In: Journal of advertising research 58 (2018) 3, pp. 363-379

Persistent link: https://www.econbiz.de/10011929132

"So, what is it? and do i like it?" : new product categorisation and the formation of consumer implicit attitude

Ackermann, Claire-Lise; Teichert, Thorsten; Truong, Yann - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 796-818

Persistent link: https://www.econbiz.de/10011935666

Evolving customer expectations of hospitality services : differences in attribute effects on satisfaction and re-patronage

Hu, Feng; Teichert, Thorsten; Liu, Yong; Li, Hongxiu; … - In: Tourism management : research, policies, practice 74 (2019), pp. 345-357

Persistent link: https://www.econbiz.de/10012128673

Assessment and benchmarking of innovation processes : implications from a case study

Ernst, Holger; Teichert, Thorsten - 1997

Persistent link: https://www.econbiz.de/10011735662