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Continuous conjoint analysis
Wittink, Dick R.; Keil, Sev K. - In: Conjoint measurement : methods and applications ; with …, (pp. 541-564). 2003
Persistent link: https://www.econbiz.de/10001998833
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Methoden zur Messung von Präferenzen für Innovationen
Sattler, Henrik - In: Innovation und Institution : [67. Jahrestagung des …, (pp. 154-176). 2006
Persistent link: https://www.econbiz.de/10003315657
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Commercial use of conjoint analysis : a survey
Cattin, Philippe; Wittink, Dick R. - 2009
Persistent link: https://www.econbiz.de/10003794512
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Simultane Conjointanalyse, Benefitsegmentierung, Produktlinien- und Preisgestaltung
Aust, Eberhard - 1996
Persistent link: https://www.econbiz.de/10008729998
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 3-30). 2007
Persistent link: https://www.econbiz.de/10003544555
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Market simulation using a probabilistic ideal vector model for conjoint data
Baier, Daniel; Gaul, Wolfgang - In: Conjoint measurement : methods and applications, (pp. 47-65). 2007
Persistent link: https://www.econbiz.de/10003544577
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The value of extent-of-preference information in choise-based conjoint analysis
Elrod, Terry; Chrzan, Keith - In: Conjoint measurement : methods and applications, (pp. 133-144). 2007
Persistent link: https://www.econbiz.de/10003544611
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Dealing with product similarity in conjoint simulations
Huber, Joel; Orme, Bryan; Miller, Richard - In: Conjoint measurement : methods and applications, (pp. 347-362). 2007
Persistent link: https://www.econbiz.de/10003544689
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HILCA oder ACA? : ein empirischer Vergleich von computergestützten Verfahren der multiattributiven Nutzenmessung
Voeth, Markus; Bornstedt, Maike - In: Die Betriebswirtschaft : DBW 67 (2007) 4, pp. 381-398
Persistent link: https://www.econbiz.de/10003517876
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Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
Persistent link: https://www.econbiz.de/10003301735