Purpose – Most fashion advertising in the UK uses and targets young, slim women (and/or men). The purpose of this paper … research is to ask whether this approach is relevant and appropriate to older women, who make up a large and growing segment of … qualitative techniques were used to examine two groups of women, one younger and one older. The Contour Drawing Rating Scale was …

Purpose – The paper examines the building of a new business network by women apparel retailers operating in small …

Purpose – The purpose of this paper is to better understand the experiences of women who were engaged in a competitive … order to interpret field data from observations and interviews from 30 women who participated in a bridal gown sale event …. Findings – This paper exposes the manner in which the women shoppers shifted from competitive mindsets and behaviors, to …

Purpose – The purpose of this paper is to analyse the representations and experiences of beauty amongst fat women to …

alcohol consumption in the context of the changing drinking culture among women. Design/methodology/approach – All the data …

/methodology/approach – Narrative interviews were employed to gather data from Generation Y women. Analysis was conducted using inductive thematic … to market brands. Findings illustrate the role of social networks in driving brand consumption among Generation Y women …

Purpose – The purpose of this paper is to focus on the editorial content of monthly women's magazines and consider … features have adapted to support the changes in women's lifestyles over the last 20 years. Design/methodology/approach – The … authors conducted a longitudinal social semiotic analysis of Christmas food features in women's magazines in Australia and the …

Purpose – The aim of this study is to provide an understanding of urban Chinese women’s fashion consumption practices … study was conducted that included group interviews with Chinese women belonging to three age cohorts who experienced …