Generation Y females online: insights from brand narratives
Year of publication: |
2013
|
---|---|
Authors: | Ruane, Lorna ; Wallace, Elaine |
Other Persons: | Fam, Kim‐Shyan (ed.) |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 16.2013, 3, p. 315-335
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Internet | Social networking sites | Women | Influence | Narratives | Online shopping | Generation Y | Females | Brand relationships | Fashion | Social media |
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