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Persistent link: https://www.econbiz.de/10003785277

Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs

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Persistent link: https://www.econbiz.de/10003924374

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Dimensionen der Markenpersönlichkeit

Aaker, Jennifer - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 165-176). 2005

Persistent link: https://www.econbiz.de/10003100369

Dimensionen der Markenpersönlichkeit

Aaker, Jennifer - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 91-102). 2001

Persistent link: https://www.econbiz.de/10002989182

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Aaker, Jennifer; Smith, Andy - 2010 - 1st ed

"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect...